A digital rendering of a modern multi-story residential building with balconies, set against a white background with a black and white outline of the neighboring buildings.
Modern lobby with large glass windows, pastel pink chairs, a peach sofa, a small round table with a floral arrangement, and a green tiled accent wall.

Proposal for New York Apartments

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When assisting a client with a proposal it is sometimes useful to only include that information which is valuable. Some time was initially spent on building up a model of the whole street where this proposed building was to be located. After discussing it with the client is was agreed that reducing the density of the visual information provided a clearer message for potential investors.